China Media Group (CMG) just dropped the theme and logo for the 2025 Spring Festival Gala, kicking off Lunar New Year celebrations on January 29, 2025. 🐍 The theme? \"Year of the Snake, Keep Your Spirits Awake\" (巳巳如意，生生不息), a poetic nod to resilience and life’s endless cycles.
Why the Double ‘巳’? 🤔
The logo features two mirrored \"巳\" characters (Snake’s zodiac symbol), styled like traditional ruyi ornaments symbolizing good fortune. Think of it as a cultural high-five to harmony! The design mirrors China’s love for balanced aesthetics – perfect for the world’s biggest annual TV event.
Snake Year 101 🐍📚
In the 60-year lunar calendar cycle, 2025 is marked \"乙巳\", blending Tiangan (Heavenly Stems) and Dizhi (Earthly Branches). The theme’s second half, \"生生不息\", celebrates life’s unbroken flow – a message resonating globally as millions tune in.
🎤 \"This gala bridges generations and continents,\" says CMG, inviting Chinese communities worldwide to join the countdown. Mark your calendars – it’s about to get #SNAKE-tacular! 🧧
