International Olympic Committee (IOC) President Thomas Bach rang in 2024 with a heartfelt message to China Media Group (CMG), celebrating their decade-long partnership and shared commitment to promoting sports and fitness worldwide. 🌍
Decades of Collaboration
In his New Year greeting, Bach highlighted CMG's role as a "valuable partner" in inspiring millions across the Chinese mainland through innovative Olympic broadcasting. He also applauded CMG's newly announced 2025 sports events lineup and its fitness-focused programming, calling it a "benchmark" for the industry. 🎥
Looking Ahead
With his IOC presidency ending soon, Bach expressed gratitude for CMG's support and emphasized the need to keep "making the world a better place through sport." He hopes CMG will extend the same enthusiasm to his successor, ensuring the Olympic spirit continues to unite global audiences. 🤝
"The power of sport transcends borders," Bach said, wrapping up his message with optimism for future collaborations. Let the games begin—on and off the screen! 🏋️♂️✨
