Melbourne lit up with lanterns and lion dances this week as the China Media Group (CMG) hosted its dazzling 'Prelude to the Spring Festival Gala' event on January 24. The celebration, a teaser for the iconic Lunar New Year televised extravaganza, showcased China's rich cultural heritage to an international audience.
In a video message, CMG President Shen Haixiong highlighted the Spring Festival's evolution from a traditional 'Chinese festival' to a 'global celebration.' 🌍 "It embodies values like family unity, harmony with nature, and shared prosperity," he said, noting its recent UNESCO Intangible Cultural Heritage listing and recognition as a United Nations holiday—a milestone for cultural diplomacy.
Melbourne Lights Up
The event blended performances, art displays, and interactive workshops, drawing locals and diaspora communities alike. From calligraphy demos to traditional music, the prelude offered a taste of the full gala's magic—a fusion of ancient traditions and modern creativity.
Globalizing Tradition
Shen emphasized the festival's role as a 'bridge between cultures,' resonating with themes of unity—a timely message in today's interconnected world. With over 1.5 billion people celebrating globally, the Spring Festival is now truly #ForAll, blending nostalgia with cross-border appeal.
