Lights, camera, record-breaking action! 🎉 China\'s theaters exploded with 1.805 billion yuan ($249M) in single-day earnings this Lunar New Year – a historic high that left even 2021\'s numbers in the dust. Over 35 million moviegoers swapped dumplings for popcorn on Wednesday, proving cinema is still king during festive gatherings. 🥟→🍿
With the extended Spring Festival holiday (Jan 28-Feb 4) in full swing, six homegrown films dominated screens: • Mythological epics ⚔️ • Gravity-defying wuxia sagas 🥋 • Laugh-out-loud comedies 🤣 • Mind-bending fantasies 🔮 • Tear-jerking dramas 🎭 • Next-gen animations 🦄
Analysts call this mix a “buffet for every viewer’s tastebuds” – many being sequels to beloved franchises. Huajin Securities notes the strategy leverages existing fanbases while attracting new audiences through genre diversity.
Behind the scenes? A 600M yuan subsidy program launched last December helped fuel the cinematic feast. Kaiyuan Securities predicts this could be just the appetizer – forecasting 8.54B yuan total earnings by 2025’s Spring Festival. 🚀
