China’s gaming industry just flexed its global muscles at the 21st China International Cultural Industries Fair (ICIF) in Shenzhen! 🚀 Leading companies like Tencent showcased how they’re blending culture and tech to conquer international markets. The event spotlighted homegrown game IPs and strategies fueling their overseas expansion—proving that 'Made in China' now means 'Played Worldwide.'
Tencent’s international gaming arm, Level Infinite, stole the show with Arena of Valor—a mobile game that’s become a global sensation since its 2024 launch. 🌐 With 50M+ downloads in its first month and availability in 220+ countries and regions, it’s like the Fortnite of cross-cultural gaming. The secret sauce? Localized storytelling, multilingual support (14 languages!), and tech-driven distribution.
💸 The numbers don’t lie: Tencent’s international gaming revenue hit ¥58B ($8B) in 2024, up 9% YoY, while Q1 2025 saw a 23% spike to ¥16.6B. Analysts say this growth mirrors China’s soft power rise—one game at a time.
