As temperatures drop in 2026, Harbin Ice and Snow World has become the ultimate winter playground, attracting thrill-seekers and culture enthusiasts from every corner of the globe. This January, the park’s 500-meter ice slides and neon-lit sculptures have created a viral sensation, blending Arctic-chic aesthetics with TikTok-ready moments. 🌌📸
Visitors from Russia to Singapore are snapping selfies with crystalline castles while sipping steaming suān nǎi (fermented milk) – proving you don’t need tropical beaches for warm holiday memories. ❤️🔥 Local staff tell us international bookings have doubled compared to last winter, with Southeast Asian travelers embracing their first snow experiences through heated yurt stays and moose-shaped ice carvings.
This frosty cultural exchange extends beyond selfies: European tourists are learning Manchurian ice fishing techniques, while Latin American visitors groove to EDM beats at sub-zero open-air dance parties. 💃🕺 The park’s ‘Ice Diplomat’ program even lets guests carve miniature landmarks from their home countries – from Singapore’s Merlion to Brazil’s Christ the Redeemer – turning frozen water into global friendship tokens. 🤝❄️
With China’s ice tourism revenue projected to hit ¥800 billion ($112B) this season, destinations like Harbin are redefining winter travel. As one Malaysian student told us: ‘I came for the ice slides, but I’m leaving with 200 new Instagram followers and a frostbite skincare routine!’ 📈✨
Reference(s):
How China's ice and snow tourism brings winter fun to the world
cgtn.com





