Meet Muguo, the 21-year-old ethnic Yi innovator turning a 1,000-meter-high cliff village into a global stage! 🌄 Nestled in Liangshan Prefecture, Sichuan, his home in Atulier Village—dubbed the 'cliff village'—isn’t just a geographical marvel. It’s the backdrop for his viral livestreams that blend family duty, cultural pride, and digital hustle.
Between a Cliff and a Hard Place 🧗
While most residents relocated to modern housing, Muguo’s parents chose to stay. Now, he zigzags daily between caring for them on the mountain and supporting his wife and kids in town. 'It’s like living two lives,' he laughs, 'but family comes first.'
Sky Ladder, Smart Hustle 💡
Muguo’s secret? Turning the village’s iconic 'Sky Ladder'—a vertigo-induting climb—into a viral selling point. During his treks, he live-streams local honey, herbs, and Yi crafts to thousands. 'Every step up the ladder is a story,' he says. His authenticity has racked up followers and sales, proving remote communities can thrive in the digital age.
Tradition Meets TikTok 🎥
Muguo’s success highlights how young people are reshaping rural economies. 'Livestreaming isn’t just about money—it’s sharing our culture,' he explains. From mountain sunrises to his parents’ stories, he’s making cliff life relatable to Gen-Z everywhere.
