Canada’s largest banks are making waves in the digital world by joining a global movement demanding accountability from social media giants. RBC, TD, Scotiabank, BMO, CIBC, National Bank, and Desjardins Group all confirmed they’ll pause ads on Facebook and Instagram in July, aligning with the #StopHateForProfit campaign. 💼🚫
This U.S.-led initiative gained momentum after George Floyd’s death in May 2020, with over 400 brands now pressuring Facebook to “take concrete steps against hate speech”. The banks emphasized their commitments to diversity and inclusion, with RBC stating: “We must stand against misinformation that fuels systemic racism.” ✨
Facebook responded by highlighting its ban on 250 white supremacist groups and AI tools that detect 90% of hate speech proactively. But BMO revealed ongoing talks with the platform, pushing for “real changes to reduce harmful content.” 🔍
The move signals a growing trend: corporations using their advertising power to drive social change – and Gen Z is here for it. 📈💬
