Move over, afternoon tea—Harry Potter and James Bond are stealing the spotlight! The China International Fair for Trade in Services (CIFTIS), kicking off September 2 in Beijing, is set to showcase the UK's coolest cultural exports as this year's guest of honor. 🇬🇧✨
When CGTN hit London's Russell Square to ask Gen Z which British icons might dominate the UK Pavilion, answers came faster than a Hogwarts Express ride. 'Harry Potter's a no-brainer—it’s childhood magic meets British folklore,' said one 20-year-old, while others shouted out Middle-earth adventures from Lord of the Rings and 007’s spy thrillers. 🕵️♂️📚
Why does this matter? These IPs aren’t just nostalgia gold—they’re billion-dollar bridges connecting cultures. With the UK bringing its largest-ever trade pavilion to CIFTIS, expect major buzz around creative industries and fresh collabs between British storytellers and global markets. 🌍💼
Psst… Could this be the start of a British cultural wave in Asia? Investors, pack your wands—we’re watching.
