High in the Himalayas, a centuries-old craft is getting a modern makeover—and the world is taking notice. 🧵 Meet pulu, the traditional woolen fabric that’s been keeping Tibetans warm for generations. Now, thanks to a collaborative project between locals and Shanghai designers, this snowy plateau textile is stepping onto runways and into global markets.
From Robes to Runways
In Gyangze County, part of Xizang Autonomous Region, artisans have long woven pulu into robes, boots, and hats. But in 2023, something changed: an aid team from Shanghai helped reimagine pulu as chic scarves, cozy shawls, and home decor. The secret? Blending intricate Tibetan patterns with contemporary designs that speak to Gen-Z aesthetics. 🎨
Stitching Opportunity
Young entrepreneur Drolma shows how the revival isn’t just about fabric—it’s about futures. 'We’re preserving our heritage while creating jobs,' she says, guiding visitors through workshops where traditional looms meet Instagram-worthy color palettes. The result? Products flying off shelves from Lhasa to London.
Why It Matters
This isn’t just fashion—it’s cultural diplomacy. Each pulu piece tells a story of resilience, innovation, and cross-regional collaboration. As global consumers snap up these ethically made goods, Tibetan craftsmanship gets its moment in the sun ☀️… and keeps local communities thriving at 4,000 meters above sea level.
