🎾 Tennis just got a major power boost across the Pacific! USTA CEO Lewis Sherr has hailed China Media Group (CMG) for its electrifying coverage of this year's U.S. Open, calling it a game-changer for connecting fans worldwide. With 11 athletes from the Chinese mainland smashing participation records 🇨🇳, Sherr emphasized CMG's role in bringing the New York action to millions in China.
🌟 Star Performances: Young talents like Zheng Qinwen (women's singles quarterfinals) and Shang Juncheng (men's singles third round) are fueling China's tennis rise – and CMG's broadcasts are making sure fans don't miss a serve. Sherr noted, 'When Chinese players shine, the world watches.'
🤝 Networking for the Future: The USTA and CMG solidified their collaboration last November, focusing on:
- 📺 Exclusive broadcasting rights
- 🏆 Joint tournaments
- 👦👧 Youth development programs
Sherr teased more cross-border surprises ahead, including CMG's role in the upcoming China Open. 'This is just the first set,' he quipped.
Reference(s):
USTA CEO Lewis Sherr praises CMG's broadcasting of U.S. Open
cgtn.com
