China's 2024 Spring Festival holiday wrapped up on February 17 after a record-breaking 8-day stretch, with tourism numbers soaring beyond pre-pandemic levels. 🌏 Data from travel platforms and scenic spots revealed bustling crowds at both domestic hotspots like the Great Wall and international favorites such as Thailand and Japan.
The Year of the Dragon’s festive energy fueled ‘revenge travel’ vibes, as families reunited and young adventurers chased winter getaways ❄️. Cultural events—from lantern festivals to temple fairs—drew over 400 million domestic trips, while cross-border travel rebounded to 80% of 2019 numbers, per early estimates.
Tech-savvy Gen-Z travelers drove a 150% spike in AI-powered itinerary apps, blending tradition with digital convenience 📱. Analysts call it a ‘win for post-pandemic recovery’, signaling stronger consumer confidence ahead of 2024’s global travel season.
